E-COMMERCE CUSTOMER PERSONALIZATION: WHAT TO DO ABOUT IT. PART 2

E-commerce customer personalization

Interestingly enough, though personalization, customer journey mapping, UX and UI have been the subjects of many professional e-commerce conferences, articles, blog posts and forum discussions, these topics have often been ignored or overlooked by startups and even larger companies due to other priorities and responsibilities they set for themselves. And I can’t blame them for that. When you build a startup, especially with no external funding, the founders’ major goal is to survive (not just in business but literally – have money to buy food, clothes, pay your bills etc.) So how do you go from point A (realization that you need to provide personalized approach to the customers) to point B (setting up procedures and business processes to deal with this in your so much loved e-commerce business)?

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