a) keeps their inventory at its own warehouses and ships it out when the order comes in, or b) drop-ships from the supplier’s warehouse. We will only focus on Outdoor Décor category of products. Also, the suppliers (in most cases, these are manufacturers of products) are not very sophisticated market players, often don’t have logistical capabilities or strong IT infrastructure.
A couple of days ago I had a conversation with a large international company in the online retail industry. It’s a very well-known, established and respected e-commerce marketplace with excellent proprietary technology, very sophisticated software and business processes. The company operates in (and ships products to) multiple countries, so the level of technological and operational sophistication is tremendous. Like any other company in the e-commerce space, they are focused on customer excellence and the best possible customer experience. Currently, they are taking efforts to establish new processes around mapping customer journeys, segmenting their user base and providing personalized user experience.
Life Explorer and Startup Consultant. Moving quickly towards total happiness. :)