HOW EXPERIENTIAL COMMERCE IS TRANSFORMING SHOPPING

Samsung's Experiential Store

20 years ago we could buy only what was available in a store located within the driving distance from us. Now we can buy anything from anywhere and there is no shortage of products. We can buy whatever we want, and it will even be delivered to us within the next 5 days and, often, within 1 or 2 days. So if anything we want is at our fingertips just one click away, what will be special about shopping and how will the companies differentiate themselves in the future? Even more importantly, what kind of connection will customers have with the brands and the companies which will entice them to buy from these specific businesses?

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