So what are the benefits of an e-commerce marketplace business model?
Benefits For All Types of Companies
Benefits For Media Companies
Benefits For Retailers
Now, let’s talk about challenges of the e-commerce marketplace business model. Below are some of the major ones.
Challenges of the E-commerce Marketplace Business Model
E-commerce marketplace may sound like a fun idea and is, very often, a great solution for many companies (especially those who are already in the e-commerce business and have the appropriate supply chain supporting it) but there are a large number of issues which need to be resolved prior to even starting the work. Fortunately, now there are external marketplace software platforms available which will resolve some (not all) of the challenges mentioned above. So the company willing to work on the marketplace idea, must spend enough time to analyze the advantages, the challenges and the economics of the marketplace business model and come up with sustainable solutions before moving forward.
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